Chow Brothers

Overview

This case study highlights the creation of a refreshed brand identity for Chow Brothers, integrating contemporary design with traditional roots to engage a broader audience.

Challenge

The restaurant needed to modernize its visual identity to attract younger customers while preserving its legacy as a beloved, family-run establishment.

Approach

We focused on storytelling through design, blending bold, modern visuals with elements that honored the restaurant’s history. By carefully analyzing the restaurant’s identity, we built a design framework that reflected their authentic story while resonating with new audiences.

Solution

For Chow Brothers, we developed a refreshed logo featuring an illustration of the two brothers, paired with a modern color palette and bold typography. The menu was redesigned with sleek layouts, offering customers a contemporary yet welcoming feel. The restaurant interior was enhanced with vibrant visual accents and a dedicated photo-worthy space to encourage social sharing, fostering a connection with younger diners.

Results

The rebranding increased customer footfall by 40%, with younger customers particularly engaged. Online engagement also soared, with the restaurant’s Instagram followers doubling within three months.

Conclusion

The rebranding of Chow Brothers successfully bridged the gap between tradition and modernity, preserving the restaurant’s rich heritage while appealing to a younger audience. This project underscores the importance of design in storytelling, demonstrating how a well-crafted brand identity can foster growth and revitalization.